Fundraising Product Strategy Manager Maternity Cover
Job description
Texte original importé depuis Reed
This is an opportunity for a 6 month maternity cover to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate. As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight-led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction. This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.
Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time. It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.
If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include -
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Key skills extracted
Our AI analysed the job to identify the required skills.
Our tips for applying
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead your Personal Statement with explicit charity sector product strategy experience — the advert states this is a prerequisite, so name the charities and portfolios you've worked across.
📊 Quantify your fundraising impact: e.g. 'Grew Regular Giving income by 22% over 12 months by repositioning product proposition for lapsed donors'.
🎯 Highlight cross-functional collaboration explicitly — the advert lists Acquisition, Planning, Data, Market Research and Innovation as key stakeholders, so mirror these teams in your CV's achievements.
🌐 Showcase experience across multiple fundraising products (Lottery, Legacy, Events, Philanthropy) rather than a single channel — the role spans the full portfolio and breadth is valued.
🤝 Demonstrate your ability to turn complex insight into actionable plans — include a bullet showing how you translated audience research or data into a strategy that was adopted by senior colleagues.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Developed and implemented an insight-led Regular Giving product strategy for a national charity, growing active donor base by 18% over 10 months through revised proposition positioning and audience segmentation.
- •Led cross-directorate portfolio review spanning Legacy, Events and Lottery products, identifying three priority growth opportunities that informed a £2.4M investment plan presented to the senior leadership team.
- •Translated market research and supporter journey data into a revised product prioritisation framework adopted by 5 fundraising teams, reducing duplication across acquisition campaigns and improving audience engagement rates by 24%.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour The Guardian. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à The Guardian
Dear Hiring Manager,
The Royal British Legion's ambition to embed product strategy at the heart of its 10-year fundraising plan is exactly the challenge I want to take on — which is why I am applying for the Fundraising Product Strategy Manager maternity cover. With hands-on experience developing insight-led strategies across Regular Giving, Legacy and Events portfolios, and a track record of translating audience research into actionable plans that secure senior buy-in, I am well placed to contribute from day one.
My background in charity sector fundraising strategy has seen me work across multi-product portfolios, collaborating with Data, Acquisition and Market Research teams to prioritise products and strengthen supporter journeys. I have experience challenging established approaches, building consensus across directorate-level stakeholders, and improving ways of working to deliver measurable income growth.
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Likely interview questions
10 questions générées à partir de cette offre.
Technical
- ›How do you approach building an insight-led product strategy across a diverse fundraising portfolio?
- ›What frameworks or methodologies do you use to prioritise products within a fundraising portfolio?
- ›How have you used audience data and market research to reposition a fundraising product?
- ›Describe your experience working with Regular Giving, Lottery or Legacy products — how do you ensure they complement each other in the supporter journey?
- ›How do you measure the success of a fundraising product strategy, and which KPIs do you consider most important?
Behavioural
- ›Tell me about a time you challenged existing ways of working within a fundraising or product team and brought colleagues around to a new approach.
- ›Describe a situation where you had to manage competing priorities across multiple stakeholder teams — how did you maintain alignment?
- ›Give an example of when you translated complex audience insight into a practical strategy that was implemented successfully.
- ›Tell me about a time you stepped into a new role quickly (such as a cover or interim position) and had to build credibility fast.
- ›Describe a situation where a fundraising product or initiative underperformed — what did you do and what did you learn?
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you challenged existing ways of working within a fundraising or product team and brought colleagues around to a new approach.
Give an example of when you translated complex audience insight into a practical strategy that was implemented successfully.