Philanthropy Manager
Job description
Texte original importé depuis Reed
This is an opportunity to take real ownership of a growing philanthropy programme and shape how mid-value fundraising develops at the Royal British Legion. We’re looking for someone who understands how to build strong donor relationships, spot opportunities for growth, and create the kind of supporter experience that keeps people engaged long term. Working closely with the Head of Trusts and Philanthropy, you’ll lead on developing and delivering the Mid Value strategy, helping to grow income, strengthen retention, and build a sustainable pipeline of future major donors and legacy supporters. This is a role for someone who enjoys balancing strategy with hands on relationship management and wants the freedom to bring new ideas to the table.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
You’ll manage and grow a portfolio of supporters through thoughtful stewardship, tailored communications, events and meaningful engagement opportunities, while also using data and insight to make informed decisions about where the biggest opportunities sit. We’re looking for someone commercially minded, organised and confident working with high value supporters and senior stakeholders alike. You’ll be comfortable managing budgets, tracking performance and using donor insight to influence activity, while also collaborating across fundraising, data and supporter development teams to ensure supporters receive a seamless journey. As line manager to the Philanthropy Officer, you’ll also play an important role in supporting and developing the wider team.
This role would suit an experienced relationship fundraiser who is motivated by building something with long-term potential and who enjoys working in a collaborative, ambitious environment. You’ll need strong communication skills, excellent attention to detail and the ability to manage multiple priorities while maintaining a high standard of donor care. In return, you’ll join a well established organisation with a respected fundraising team, hybrid working, and the chance to play a key role in shaping the future of philanthropy fundraising at the Royal British Legion.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.
If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include -
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Key skills extracted
Our AI analysed the job to identify the required skills.
Our tips for applying
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Open your Personal Statement with explicit mid-value or major donor fundraising experience, as the advert names this as the core of the role strategy.
📊 Quantify your fundraising impact: e.g. 'Grew mid-value portfolio from 120 to 190 donors, increasing income by 34% over 18 months'.
🎯 Highlight any line management experience directly, as the advert specifies you will manage a Philanthropy Officer — name the team size and any development outcomes.
🌐 Reference experience working with data and donor insight tools (e.g. Raiser's Edge, Salesforce, or similar CRM) to demonstrate the data-driven decision-making the advert emphasises.
🤝 Tailor a bullet point to cross-team collaboration — the advert specifically calls out working across fundraising, data and supporter development teams, so evidence of joined-up working will stand out.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Grew mid-value donor portfolio by 28% over 12 months, upgrading 22 supporters into a major donor pipeline and generating £185,000 in incremental income.
- •Designed and delivered a tailored stewardship programme for 140 mid-value donors, improving 12-month retention rate from 61% to 79% through personalised communications and two cultivation events.
- •Line-managed and developed a Philanthropy Officer across a 9-month period, introducing weekly 1-2-1s and a structured learning plan that resulted in the officer independently managing a 40-donor sub-portfolio.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour The Guardian. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à The Guardian
Dear Hiring Manager,
The Royal British Legion's investment in growing its philanthropy programme — and the specific focus on building a sustainable mid-value pipeline — is precisely the kind of challenge I am looking for at this stage of my career. With hands-on experience in donor stewardship, mid-value relationship management and income growth strategy, I am confident I can make a meaningful contribution to the team.
My background in philanthropy fundraising includes managing a portfolio of over 150 mid-value donors, designing tailored stewardship programmes and using CRM data to identify upgrade and legacy conversion opportunities. I have worked closely with data and supporter development colleagues to ensure a seamless donor journey, and I have line-managed junior fundraisers, supporting their professional development alongside my own delivery targets.
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Likely interview questions
10 questions générées à partir de cette offre.
Technical
- ›How have you built and managed a mid-value donor pipeline from identification through to upgrade?
- ›What CRM or data tools have you used to segment donors and prioritise stewardship activity?
- ›Walk us through how you would develop a mid-value fundraising strategy from scratch for a new programme.
- ›How do you use donor insight and performance data to inform and adjust your fundraising activity?
- ›Describe your approach to budget management and KPI tracking within a philanthropy programme.
Behavioural
- ›Tell me about a time you turned a lapsed or disengaged donor into an active supporter.
- ›Describe a situation where you had to balance multiple high-value relationships simultaneously — how did you prioritise?
- ›Give an example of a new idea you brought to a fundraising programme and the impact it had.
- ›Tell me about a time you collaborated with another team (e.g. data, events, comms) to improve the supporter experience.
- ›Describe how you have supported and developed a junior team member to grow in their role.
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you turned a lapsed or disengaged donor into an active supporter.
Give an example of a new idea you brought to a fundraising programme and the impact it had.