Fundraising Product Strategy Manager
Descrizione del posto
Texte original importé depuis Reed
This is an opportunity to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate. As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight-led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction. This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.
Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time. It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.
If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include -
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Competenze chiave estratte
La nostra IA ha analizzato l'offerta per identificare le competenze richieste.
I nostri consigli per candidarsi
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Open your Personal Statement with explicit charity-sector product strategy experience, as the advert states this is essential and positions it as the primary differentiator for shortlisting.
📊 Quantify fundraising portfolio scope: e.g. 'Developed strategy across 5 product lines (Regular Giving, Lottery, Legacy, Events, Philanthropy) generating £2.3M annually' to mirror the advert's multi-product language.
🎯 Demonstrate cross-functional influence by citing specific examples of aligning Data, Planning and Market Research teams around a shared product roadmap — the advert names these exact functions.
🌐 Reference your experience translating audience insight or market research into actionable plans, as the advert explicitly calls this out as a core competency rather than a bonus.
🤝 Highlight any experience working within a large directorate or matrixed organisation, as the advert emphasises operating across Acquisition, Development, Planning and Innovation simultaneously.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Developed insight-led product strategy across a five-stream fundraising portfolio (Regular Giving, Lottery, Legacy, Events, Philanthropy), identifying growth opportunities that contributed to a 17% year-on-year increase in supporter acquisition.
- •Led cross-functional alignment workshops with Data, Planning and Market Research teams at a national charity, producing a unified supporter journey framework adopted across 3 fundraising directorates within 6 months.
- •Translated audience segmentation research into a repositioned Regular Giving proposition, increasing average donor lifetime value by 24% and reducing lapsed donor rate from 31% to 22% over 12 months.
Copier est gratuit — adapter nécessite un upload CV (30s).
Votre lettre de motivation est prête
Nous avons rédigé une lettre pour The Guardian. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à The Guardian
Dear Hiring Manager,
The Royal British Legion's ambition to embed product strategy at the heart of its 10-year fundraising plan is exactly the kind of challenge I have been working towards. With hands-on experience developing insight-led strategies across multi-product fundraising portfolios — spanning Regular Giving, Legacy and Events — and a track record of translating audience research into actionable plans, I am confident I can contribute meaningfully as Fundraising Product Strategy Manager from day one.
My background in charity-sector product strategy has equipped me with the skills to operate across complex, matrixed directorates. I have worked closely with Data, Planning and Market Research teams to align product propositions with supporter journeys, and I am comfortable challenging existing approaches while bringing stakeholders together around a shared direction. In a previous role, I led a portfolio prioritisation exercise across four fundraising products, identifying a 22% uplift opportunity in Regular Giving through improved audience segmentation.
Inscription gratuite, sans carte. L'export PDF/Word nécessite l'essai 1,99 € (14 jours).
Domande probabili del colloquio
10 questions générées à partir de cette offre.
Tecniche
- ›How do you approach building an insight-led product strategy across a diverse fundraising portfolio such as Regular Giving, Lottery and Legacy?
- ›What frameworks or methodologies do you use to prioritise products within a fundraising portfolio when resources are constrained?
- ›How have you used market research and audience data to reposition a fundraising product or proposition?
- ›Describe your process for mapping a supporter journey across multiple fundraising products to identify cross-sell or engagement opportunities.
- ›How do you measure the success of a product strategy in a charity fundraising context, and which KPIs do you consider most meaningful?
Comportamentali
- ›Tell me about a time you challenged an existing way of working within a fundraising or product team and brought colleagues around to a new approach.
- ›Describe a situation where you had to align multiple senior stakeholders across different teams around a single strategic direction.
- ›Give an example of when you translated complex data or audience insight into a practical plan that a non-specialist team could act on.
- ›Tell me about a time you managed competing priorities across a large portfolio and how you decided where to focus your efforts.
- ›Describe a moment when you helped shape a new process or improved ways of working within a strategy or product function.
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you challenged an existing way of working within a fundraising or product team and brought colleagues around to a new approach.
Describe a situation where you had to align multiple senior stakeholders across different teams around a single strategic direction.