Key Account Manager - Region 3
Descrizione del posto
Texte original importé depuis Reed
About the role
As a results-driven Key Account Manager, you will build strong relationships with customers, helping them grow their businesses and positioning Booker as their preferred wholesale catering partner.
You will drive sales and volume growth with both existing and new group customers by identifying opportunities and delivering tailored catering solutions.
There will also be a requirement to manage and lead tender proposals through to submission working in collaboration across internal depts to support completion. By staying attuned to customer feedback, you will ensure their voices are heard across the business, contributing to the continuous improvement of our catering proposition.
What is in it for you
At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:
- A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
- After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
- 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
- Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
- Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
- 50% off health checks at Tesco Pharmacy.
- Exclusive access to discounted RAC breakdown cover rates
- An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
- After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
- Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
- Life Assurance - You are covered for death in service life cover of up to three times annual pay
- Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
- A great holiday package
You will be responsible for
- Execute strategic sales plans to achieve company targets
- Build and maintain strong customer relationships with regular diarised updates
- Identify opportunities to increase repeat basket spend with existing customers
- Own the commercial proposition with regular price reviews where applicable
- Identify new market opportunities and expand group customer base
- Collaborate effectively with the branch support team to drive customer satisfaction
- Understand the food service market and engage new customers and increase sustainable market share
- Maintain excellent product knowledge and understand profitable, sustainable product mixes
- End to end tender proposals through to submission
- Provide exceptional customer service and support
- Monitor and report on sales performance, adjusting strategies as needed
- Stay updated on industry trends and competitor activities
- Provide constructive feedback through appropriate channels
- Role model the win together behaviours
- Align sales strategies with business objectives through feedback to the product team
You will need
Experience relevant for this job:
- A proven success in business development and B2B sales within group customers
- Experience in the catering wholesale or hospitality with exposure to tender completion
- Ability to learn local catering industry and market dynamics
- Proficiency in Microsoft Office 365 and confidence in using data and tools to inform strategy
- Enthusiasm for the catering industry and a commitment to excellence
- Self-motivated and goal-oriented, with a strong desire to achieve targets
- Excellent verbal and written communication skills for effective interaction with customers and team members
- Ability to adapt to varying external and internal stakeholders
- Capability to work independently and as part of a team
Relevant skills relevant for this role:
- Active listening to understand customer needs and provide solutions
- Relationship Management: Quickly build rapport and understand customer drivers, adapting your style as needed
- Resilience: Handle rejection and maintain a positive attitude, learning and adapting from each situation
- Knowledgeable: Quickly understand our products, club cards, and rewards to overcome challenges
- Agile: Adapt focus quickly, especially regarding competition, to meet customer needs
- Positive Attitude: Maintain a proactive, can-do approach and demonstrate a growth mindset
- Organised: Plan daily activities and prioritise effectively
- Collaborate/Influence: Challenge effectively while maintaining strong cross-functional relationships to achieve common goals
- Be a team player, sharing experience and knowledge
- Confident in presenting to a wider audience
About us
Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, 8 distribution centres, 5 Best Food Logistics sites, as well as 6 support centre locations across the UK.
Diversity, Equity and Inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.
We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers; some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.
We’re proud that Booker is a Disability Confident Committed Leader and we’re committed to providing a fully inclusive and accessible recruitment processCompetenze chiave estratte
La nostra IA ha analizzato l'offerta per identificare le competenze richieste.
I nostri consigli per candidarsi
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Open your CV with a Personal Statement that explicitly names 'wholesale catering' and 'key account management' — the advert uses both phrases as core role descriptors.
📊 Quantify your sales achievements: e.g. 'Grew group customer basket spend by 22% across 14 accounts in 12 months' to directly mirror the advert's focus on volume and repeat spend growth.
🎯 Dedicate a bullet to tender experience — the advert specifically calls out managing and leading tender proposals through to submission, so cite the number and value of tenders you have owned.
🌐 Reference food service or foodservice market knowledge explicitly — the advert asks for understanding of the food service market and sustainable market share, so name the sectors or channels you have worked in (e.g. hospitality, contract catering, QSR).
🤝 Highlight cross-functional collaboration examples — the advert stresses working with branch support teams and internal departments, so include a bullet showing how you coordinated internally to deliver a customer outcome.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Managed a portfolio of 18 B2B food service accounts worth £3.1M annual revenue, achieving 19% year-on-year growth in repeat basket spend through structured quarterly price reviews and tailored catering solutions.
- •Led end-to-end tender proposals for 3 group customer bids totalling £2.4M, coordinating submissions across commercial, logistics, and operations teams and securing 2 of 3 contracts within a 6-month period.
- •Identified and converted 11 new group customers in the food service market over 12 months, expanding regional market share by 14% and contributing £480K in incremental annual revenue.
Copier est gratuit — adapter nécessite un upload CV (30s).
Votre lettre de motivation est prête
Nous avons rédigé une lettre pour Tesco. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à Tesco
Dear Hiring Manager,
Booker's position as the UK's leading wholesale catering partner is exactly the commercial environment in which I want to develop my next chapter — which is why the Key Account Manager role for Region 3 immediately stood out. With a track record in B2B sales and tender proposal management within the food service sector, I am confident I can drive the volume growth and group customer expansion this role demands.
My background in key account management includes owning a portfolio of 18 catering accounts, leading three competitive tender submissions valued at over £2.4 million, and delivering a 19% year-on-year increase in repeat basket spend through structured price reviews and tailored commercial propositions. I have consistently worked cross-functionally with logistics, marketing, and branch operations teams to translate customer feedback into measurable service improvements.
Inscription gratuite, sans carte. L'export PDF/Word nécessite l'essai 1,99 € (14 jours).
Domande probabili del colloquio
10 questions générées à partir de cette offre.
Tecniche
- ›How do you structure a tender proposal from initial brief through to submission, and what internal stakeholders do you typically involve?
- ›Walk us through how you conduct a price review with a group customer — what data do you use and how do you present the commercial case?
- ›What methods do you use to identify new market opportunities within the food service sector, and how do you prioritise which to pursue?
- ›How do you use CRM tools to manage a portfolio of key accounts and ensure regular diarised contact is maintained?
- ›Describe how you would build a strategic sales plan to grow basket spend with an existing group customer over a 12-month period.
Comportamentali
- ›Tell me about a time you turned around a dissatisfied key account — what was the situation and what did you do?
- ›Describe a situation where you identified a new market opportunity and successfully converted it into a customer relationship.
- ›Give an example of a complex tender you led from start to finish — what challenges did you face and how did you overcome them?
- ›Tell me about a time you had to collaborate with multiple internal departments to deliver a solution for a customer — how did you manage competing priorities?
- ›Describe a time when customer feedback led you to recommend a change to a product or service proposition — what was the outcome?
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you turned around a dissatisfied key account — what was the situation and what did you do?
Describe a situation where you identified a new market opportunity and successfully converted it into a customer relationship.