Business Account Manager - Discounters
Description du poste
Texte original importé depuis Reed
Business Account Manager
Slough (Head Office)
We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team
We’re looking for a Business Account Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
As Business Account Manager, you’ll be the commercial lead for your customer area, with full accountability for delivering revenue, volume and margin targets across a £15m+ account portfolio. You’ll build strong, insight-led customer relationships and lead the development, negotiation and delivery of Joint Business Plans that unlock sustainable growth.
You’ll set clear account strategies aligned to KP Snacks’ wider commercial priorities, defining where to play and how to win across our brand portfolio within the Discount Retailers channel. Working closely with Marketing, Category, Finance, Shopper Activation, Supply Chain and other teams, you’ll ensure plans are executed brilliantly in market.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
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Competitive annual salary, plus an annual bonus scheme, with a strong track record of overachievement
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£6,000 car allowance
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Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
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KP Pension Plan – contribution matching up to 7% of your salary
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25 days holiday, plus the option to buy more
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KP4ME – our online platform for benefits, discounts, wellbeing tools and more
What will you be doing?
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Owning full commercial accountability
Managing a £15m+ account portfolio, including forecasting, pricing, trade investment, margin delivery and overall financial performance -
Leading Joint Business Planning and customer relationships
Building trusted partnerships at head office level, shaping and negotiating JBPs that deliver mutual value and long-term growth -
Developing and executing customer account strategies
Creating clear, focused plans aligned to KP Snacks’ strategic priorities, including promotions, distribution growth, range reviews and new product launches -
Driving insight-led growth opportunities
Using shopper, category, EPOS and commercial insight to identify opportunities, improve efficiency and support medium- and long-term growth strategies -
Leading cross-functional collaboration and execution
Acting as the key interface between Sales and internal teams to ensure plans are aligned, delivered on time and executed to a high standard -
Ensuring strong commercial governance and ways of working
Maintaining forecast accuracy, managing pricing and claims, delivering strong promotional ROI and using internal systems and BI tools to support robust decision-making
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
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Proven experience managing UK FMCG customer accounts
With a strong track record of building insight-led relationships and delivering sustainable growth -
Demonstrated commercial delivery
Consistently achieving revenue, margin and volume targets within a fast-paced environment -
Experience owning significant P&L responsibility
Managing £15m+ accounts, including forecasting, trade investment and profitability -
Strong Joint Business Planning capability
Including development, negotiation and execution of JBPs, range reviews and promotional plans -
Confidence using insight to influence decisions
Turning EPOS, category and commercial data into clear, compelling customer recommendations
#LI-SC1 #LI-Hybrid
Compétences clés extraites
Notre IA a analysé l'offre pour identifier les compétences attendues.
Nos conseils pour postuler
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead your CV with a Personal Statement that explicitly references Joint Business Planning and Discount Retailers channel experience, as these are the two most prominent requirements in the advert.
📊 Quantify your account portfolio value prominently — the advert specifies £15m+, so mirror this with your own figure, e.g. 'Managed a £12m grocery account portfolio across 3 retail banners'.
🎯 Dedicate a bullet per role to cross-functional collaboration, naming the internal teams you worked with (Marketing, Finance, Supply Chain), as the advert specifically calls out these partnerships.
🌐 Highlight any Discounters channel experience (Aldi, Lidl, B&M, Home Bargains) explicitly in your work history, as the role is titled 'Discounters' and channel-specific knowledge is a clear differentiator.
📈 Include a specific example of insight-led growth — reference EPOS, shopper data or category data tools you have used to identify and deliver a measurable commercial opportunity.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Managed a £12m Discount Retailer account portfolio across 4 banners, delivering 8% revenue growth year-on-year through JBP-led distribution gains and targeted promotional investment.
- •Negotiated and executed Joint Business Plans with 3 Discounter head office buyers, securing 15 new SKU listings and reducing out-of-stock rate from 6% to 2% within 12 months.
- •Led cross-functional execution team of 6 (Marketing, Category, Supply Chain) to deliver a new product launch across 400 Discount Retailer stores, achieving 94% on-shelf availability at week one.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour Appcastenterprise. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à Appcastenterprise
Dear Hiring Manager,
KP Snacks' Discounters channel role is precisely where my FMCG commercial experience is focused, which is why I am applying for the Business Account Manager position at your Slough head office. Having managed a £12m grocery account portfolio and led Joint Business Planning negotiations with major retail buyers, I understand the discipline required to deliver revenue, volume and margin targets simultaneously within a fast-moving branded goods environment.
My background in FMCG sales includes owning trade investment decisions, building insight-led account strategies using EPOS and shopper data, and working cross-functionally with Marketing, Category and Supply Chain teams to execute new product launches and range reviews on time and to a high commercial standard. I have a strong track record of building trusted head office relationships that translate into long-term, mutually beneficial growth plans.
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Questions probables d'entretien
10 questions générées à partir de cette offre.
Techniques
- ›Walk us through how you build and negotiate a Joint Business Plan with a major Discount Retailer from initial data analysis through to sign-off.
- ›How do you use EPOS and shopper insight data to identify distribution or ranging opportunities within a customer account?
- ›Describe your approach to managing trade investment across a £15m+ portfolio to protect margin while driving volume growth.
- ›How do you construct a promotional plan for a new product launch within the Discounters channel, and what KPIs do you track?
- ›What tools or frameworks do you use to build a category-led selling story when presenting to a head office buyer?
Comportementales
- ›Tell me about a time you turned around an underperforming customer account — what was the situation and what did you do differently?
- ›Describe a situation where you had to negotiate a difficult commercial outcome with a key retailer. How did you approach it and what was the result?
- ›Give an example of when you led a cross-functional team to deliver a major in-market execution. What challenges did you face and how did you overcome them?
- ›Tell me about a time you used data and insight to identify a growth opportunity that others had missed. What was the impact?
- ›Describe a situation where you had to balance short-term volume targets with longer-term margin and strategic priorities. How did you manage the tension?
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Describe a situation where you had to negotiate a difficult commercial outcome with a key retailer. How did you approach it and what was the result?
Tell me about a time you used data and insight to identify a growth opportunity that others had missed. What was the impact?