Shopper Marketing Lead
Description du poste
Texte original importé depuis Reed
Shopper Marketing Lead
Slough (Head Office)
We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team
We’re looking for a Shopper Marketing Lead to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
This is a high-impact role where you will bring KP Snacks brands to life across multiple touchpoints. You will lead the development and delivery of shopper marketing campaigns that build mental availability through distinctive brand assets, while driving physical availability through brilliant execution across all shoppers omnichannel journey.
You will create campaigns that interrupt shoppers, increase conversion and grow brand penetration. This role sits at the heart of Sales and Marketing, giving you the opportunity to shape how KP Snacks shows up in the market and delivers against its commercial goals.
You will work cross-functionally and externally with agencies and partners, ensuring plans are delivered right first time, on budget and with standout execution. If you enjoy working at pace, influencing others and making things happen, this role offers real ownership and visibility.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
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Competitive salary, alongside an annual bonus scheme with a strong track record of overachievement
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£6,000 car allowance
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Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
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KP Pension Plan – contribution matching up to 7% of your salary
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25 days holiday, plus the option to buy more
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KP4ME – our online platform for benefits, discounts, wellbeing tools and more
What will you be doing?
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Lead shopper marketing campaigns
You will plan and deliver integrated shopper marketing campaigns aligned to the KP Marketing Masterplan, ensuring brilliant execution across core campaigns and NPD launches -
Drive impactful activation
You will create compelling, insight-led activity that delivers strong brand presence and differentiation, bringing campaigns to life in a way that drives shopper engagement and conversion -
Partner with Sales and Marketing teams
You will collaborate closely across teams to amplify commercial plans, ensuring shopper marketing investment supports profitable share growth and aligns with brand priorities -
Own budget and campaign performance
You will manage the shopper marketing and display budget, track spend and lead campaign evaluation to generate clear insights and improve future execution -
Manage agencies and suppliers
You will work with media, creative and POS partners to deliver high-quality activation, ensuring strong relationships, clear briefs and the best value for every £1 of investment
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
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Experience in FMCG and fast-paced environments
You understand the pace and complexity of FMCG and are confident managing multiple priorities across campaigns -
Strong shopper or brand activation capability
You can translate brand plans into compelling shopper campaigns that drive conversion and visibility -
Commercial awareness and budget management skills
You are confident managing budgets, tracking performance and making decisions that deliver strong return on investment -
Excellent communication and relationship building
You build strong, collaborative relationships with both internal teams and external partners, influencing effectively at all levels -
A proactive, delivery-focused mindset
You take ownership, pay attention to detail and have a strong drive to make things happen and deliver results
#LI-SC1 #LI-Hybrid
Compétences clés extraites
Notre IA a analysé l'offre pour identifier les compétences attendues.
Nos conseils pour postuler
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead with your shopper marketing campaign experience at the very top of your Personal Statement — the advert explicitly names this as the core requirement across both Sales and Marketing functions.
📊 Quantify campaign impact wherever possible: e.g. 'Delivered shopper activation across 4 retail channels, growing brand penetration by 12% in 6 months' to demonstrate the conversion focus KP Snacks requires.
🎯 Highlight any FMCG or snacking category experience prominently — KP Snacks is a branded FMCG business and sector-specific knowledge will differentiate you from generalist marketers.
🌐 Showcase omnichannel execution examples covering both in-store and digital touchpoints, as the advert stresses the full shopper journey from awareness to conversion.
🤝 Include a specific example of cross-functional working with Sales teams and external agencies, as the role explicitly requires collaboration across both and 'right first time' delivery on budget.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Planned and executed omnichannel shopper marketing campaigns across 5 retail accounts, increasing brand penetration by 14% and driving a 9% uplift in conversion over a 12-month period.
- •Managed a £1.2M shopper marketing and display budget across 8 concurrent campaigns, delivering all activations on time and 4% under budget while maintaining full brand compliance.
- •Led NPD launch activation for 3 new product lines in collaboration with Sales and Marketing teams, briefing external agencies and securing prominent in-store placement across 2,400 stores nationally.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour Appcastenterprise. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à Appcastenterprise
Dear Hiring Manager,
KP Snacks' focus on building mental and physical availability through insight-led shopper marketing is exactly the brief I have been executing against in my current role — which is why the Shopper Marketing Lead position at your Slough Head Office immediately stood out. I am experienced in planning and delivering omnichannel shopper campaigns that drive brand penetration and conversion, and in managing agency partners to ensure standout execution on budget and on time.
My background in FMCG shopper marketing has given me a strong grounding in cross-functional working across Sales and Marketing teams, budget ownership across concurrent campaigns, and the ability to translate brand strategy into compelling in-store and digital activation. I have led NPD launch programmes and managed campaign evaluation processes that generated clear commercial insights to improve future investment decisions.
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Questions probables d'entretien
10 questions générées à partir de cette offre.
Techniques
- ›How do you build a shopper marketing campaign brief that aligns to both brand and commercial objectives?
- ›What frameworks do you use to evaluate campaign effectiveness and generate actionable insights?
- ›How do you manage a shopper marketing budget across multiple campaigns and NPD launches simultaneously?
- ›Describe your approach to briefing and managing external creative agencies to ensure on-brand, on-time delivery.
- ›How do you use shopper insight data to identify the right touchpoints across an omnichannel journey?
Comportementales
- ›Tell me about a time you led a shopper marketing campaign from brief to execution — what was your process and what was the outcome?
- ›Describe a situation where you had to influence a Sales or Marketing stakeholder to align behind your shopper marketing plan.
- ›Give an example of when a campaign did not perform as expected — how did you evaluate it and what did you change?
- ›Tell me about a time you managed competing priorities across multiple campaigns with tight deadlines and limited budget.
- ›Describe a situation where you worked with an external agency and had to push back on their creative direction to protect brand standards.
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you led a shopper marketing campaign from brief to execution — what was your process and what was the outcome?
Describe a situation where you had to influence a Sales or Marketing stakeholder to align behind your shopper marketing plan.