Shopper Marketing Manager
Description du poste
Texte original importé depuis Reed
Shopper Marketing Manager
Slough (Head Office)
We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team
We’re looking for a Shopper Marketing Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
This is a brilliant opportunity to shape how our brands show up for shoppers and bring more happy snacking moments to life with KP Snacks. You will create and deliver insight-led, omnichannel Shopper Marketing plans for key strategic customers, turning insight into engaging campaigns that drive real impact.
Working closely with sales, brand and media agency partners, you will connect the dots between shopper behaviour, retailer strategy and the KP Masterplan. You will identify the biggest opportunities to grow our brands, ensuring they stand out across the full shopper journey.
You will build strong, trusted relationships with customers and media partners, influencing plans and unlocking best-in-class execution every time. With a focus on getting things right first time, you will deliver campaigns with pace, precision and attention to detail.
You will also use performance data and insights to learn, adapt and continuously improve, helping shape future shopper strategy. This role is ideal for someone who is curious, collaborative and proactive, with a passion for making things happen and delivering results.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
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Competitive annual salary, annual salary review and annual bonus opportunity, plus KP Pension Plan with up to 7% matched contributions
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25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
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Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
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Electric Vehicle Car Scheme, supporting more sustainable and cost-effective travel
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KP4ME benefits platform with discounts, cashback and wellbeing support
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Enhanced family-friendly policies to support colleagues at every stage of life
What will you be doing?
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Build insight-led shopper plans with key customers
You will develop tailored omnichannel plans using retailer strategy, category insight and shopper behaviour to unlock the biggest opportunities for growth -
Collaborate to deliver the KP masterplan
You will partner closely with brand and sales teams to align plans to the KP Masterplan and commercial priorities, ensuring strong stakeholder alignment and standout points of interruption -
Engage and influence key partners
You will bring plans to life with retailers and media agencies, building strong relationships, securing support and elevating partnerships. -
Deliver best-in-class execution
You will ensure ‘right first time’ delivery through strong briefing, proactive compliance monitoring and a focus on maximising media efficiency and in-store impact -
Drive continuous improvement and capability
You will share learnings, champion test-and-learn approaches and provide thought leadership that shapes future shopper strategy and positions KP Snacks as a best-in-class supplier
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
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Relevant FMCG and shopper marketing experience
You bring experience in FMCG, with strong exposure to Shopper Marketing and an understanding of grocery or impulse channels -
Excellent communication skills
You can communicate clearly and confidently, from concise updates to engaging and persuasive presentations -
Strong relationship building skills
You build trust quickly with internal stakeholders, retailers and agency partners to deliver shared success -
Highly organised and proactive approach
You can manage multiple priorities in a fast-paced environment, take ownership and make things happen with attention to detail -
Strong data and insight capability
You are confident using data to shape plans, optimise performance and deliver clear, actionable recommendations
#LI-SC1 #LI-Hybrid
Compétences clés extraites
Notre IA a analysé l'offre pour identifier les compétences attendues.
Nos conseils pour postuler
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead your CV with a Personal Statement that explicitly names 'Shopper Marketing' and 'omnichannel' — the advert uses both as core role descriptors and ATS filters will scan for them.
📊 Quantify your campaign impact: e.g. 'Delivered omnichannel shopper plan across 4 key retailers, driving 14% uplift in category share over 12 weeks' — the advert specifically calls out 'real impact'.
🌐 Highlight any FMCG or snacking/food & beverage sector experience prominently; KP Snacks will prioritise candidates who understand retailer dynamics in branded grocery.
🎯 Demonstrate experience working cross-functionally with sales, brand and media agency partners — the advert lists all three as key collaborators, so mirror this structure in your work history bullets.
🤝 Include a specific example of influencing a retailer or media partner to adopt a shopper plan — the advert calls out 'influencing plans and unlocking best-in-class execution' as a core expectation.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Developed and executed omnichannel shopper marketing plans for 5 top-10 grocery retailers, contributing to a 12% year-on-year volume uplift across the snacking category.
- •Managed a £400k media agency budget to deliver 8 retailer-specific shopper campaigns in 12 months, achieving an average 18% uplift in promotional compliance versus prior year.
- •Led cross-functional alignment between sales, brand and shopper teams to embed category insight into retailer joint business plans, securing incremental display space across 3 key accounts.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour Appcastenterprise. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à Appcastenterprise
Dear Hiring Manager,
KP Snacks' focus on insight-led, omnichannel shopper marketing is exactly where I want to apply my expertise — which is why the Shopper Marketing Manager role in Slough immediately stood out. I bring hands-on experience developing retailer-specific shopper plans grounded in category insight and shopper behaviour data, and a track record of translating those plans into campaigns that deliver measurable commercial impact.
My background in FMCG shopper marketing has given me a strong foundation in partnering with sales and brand teams to align activation to broader masterplans, as well as managing media agency relationships to ensure standout execution across the full shopper journey. I am comfortable working at pace, using performance data to adapt live campaigns and continuously sharpen future strategy.
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Questions probables d'entretien
10 questions générées à partir de cette offre.
Techniques
- ›How do you translate shopper behaviour data into a tailored omnichannel activation plan for a specific retailer?
- ›What tools or data sources do you use to measure the performance of a shopper marketing campaign, and how do you act on the results?
- ›How do you align a shopper marketing plan to a brand masterplan while accommodating a retailer's own commercial priorities?
- ›Describe your process for briefing and managing a media agency to deliver a shopper campaign on time and within budget.
- ›How do you identify and prioritise the biggest growth opportunities across the shopper journey for a portfolio of FMCG brands?
Comportementales
- ›Tell me about a time you delivered a shopper marketing campaign at pace without compromising on quality or detail.
- ›Describe a situation where you had to influence a retailer or media partner to adopt your recommended approach — what was your strategy?
- ›Give an example of when you used performance data to adapt a live campaign and improve its outcome.
- ›Tell me about a time you had to align multiple internal stakeholders — sales, brand and marketing — around a single shopper plan.
- ›Describe a moment when your curiosity about shopper behaviour led to a new insight that shaped a campaign strategy.
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you delivered a shopper marketing campaign at pace without compromising on quality or detail.
Describe a situation where you had to influence a retailer or media partner to adopt your recommended approach — what was your strategy?