Shopper Marketing Manager
Descrizione del posto
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Shopper Marketing Manager
Slough (Head Office)
We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team
We’re looking for a Shopper Marketing Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
This is a brilliant opportunity to shape how our brands show up for shoppers and bring more happy snacking moments to life with KP Snacks. You will create and deliver insight-led, omnichannel Shopper Marketing plans for key strategic customers, turning insight into engaging campaigns that drive real impact.
Working closely with sales, brand and media agency partners, you will connect the dots between shopper behaviour, retailer strategy and the KP Masterplan. You will identify the biggest opportunities to grow our brands, ensuring they stand out across the full shopper journey.
You will build strong, trusted relationships with customers and media partners, influencing plans and unlocking best-in-class execution every time. With a focus on getting things right first time, you will deliver campaigns with pace, precision and attention to detail.
You will also use performance data and insights to learn, adapt and continuously improve, helping shape future shopper strategy. This role is ideal for someone who is curious, collaborative and proactive, with a passion for making things happen and delivering results.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
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Competitive annual salary, annual salary review and annual bonus opportunity, plus KP Pension Plan with up to 7% matched contributions
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25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
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Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
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Electric Vehicle Car Scheme, supporting more sustainable and cost-effective travel
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KP4ME benefits platform with discounts, cashback and wellbeing support
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Enhanced family-friendly policies to support colleagues at every stage of life
What will you be doing?
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Build insight-led shopper plans with key customers
You will develop tailored omnichannel plans using retailer strategy, category insight and shopper behaviour to unlock the biggest opportunities for growth -
Collaborate to deliver the KP masterplan
You will partner closely with brand and sales teams to align plans to the KP Masterplan and commercial priorities, ensuring strong stakeholder alignment and standout points of interruption -
Engage and influence key partners
You will bring plans to life with retailers and media agencies, building strong relationships, securing support and elevating partnerships. -
Deliver best-in-class execution
You will ensure ‘right first time’ delivery through strong briefing, proactive compliance monitoring and a focus on maximising media efficiency and in-store impact -
Drive continuous improvement and capability
You will share learnings, champion test-and-learn approaches and provide thought leadership that shapes future shopper strategy and positions KP Snacks as a best-in-class supplier
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
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Relevant FMCG and shopper marketing experience
You bring experience in FMCG, with strong exposure to Shopper Marketing and an understanding of grocery or impulse channels -
Excellent communication skills
You can communicate clearly and confidently, from concise updates to engaging and persuasive presentations -
Strong relationship building skills
You build trust quickly with internal stakeholders, retailers and agency partners to deliver shared success -
Highly organised and proactive approach
You can manage multiple priorities in a fast-paced environment, take ownership and make things happen with attention to detail -
Strong data and insight capability
You are confident using data to shape plans, optimise performance and deliver clear, actionable recommendations
#LI-SC1 #LI-Hybrid
Competenze chiave estratte
La nostra IA ha analizzato l'offerta per identificare le competenze richieste.
I nostri consigli per candidarsi
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead your CV personal statement with 'omnichannel shopper marketing' and 'insight-led planning' — both are named explicitly as core to this role.
📊 Quantify campaign impact: e.g. 'Delivered shopper activation across 4 key retailers, driving 12% uplift in category share over 8 weeks'.
🎯 Tailor your experience section to reference specific retailer relationships (e.g. Tesco, Sainsbury's, Asda) as the role centres on key strategic customers.
🤝 Highlight cross-functional collaboration with brand, sales and media agency partners — the advert names all three as critical working relationships.
📈 Include a bullet demonstrating how you used performance data to adapt and improve a campaign, as continuous improvement is explicitly called out in the job description.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Developed and executed omnichannel shopper marketing plans across 5 key grocery retailers, achieving a 14% uplift in promoted SKU rate-of-sale over a 12-week campaign window.
- •Led cross-functional alignment between brand, sales and media agency teams to deliver 3 concurrent shopper activations on time and within a £280,000 budget, with zero compliance failures.
- •Used post-campaign performance data to redesign in-store point-of-interruption materials, reducing production costs by 18% while improving shopper engagement scores by 22% in subsequent retailer audits.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour KP Snacks. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à KP Snacks
Dear Hiring Manager,
KP Snacks' focus on insight-led, omnichannel shopper marketing is precisely where my expertise lies — which is why the Shopper Marketing Manager role in Slough caught my attention immediately. Having built and delivered shopper plans across major grocery retailers, I understand how to translate category insight and shopper behaviour into activation that drives measurable results at the fixture and online.
My background in FMCG shopper marketing has seen me partner closely with brand, sales and media agency teams to align activity to commercial priorities and retailer strategy. I have managed campaigns across the full shopper journey, using performance data to adapt plans in real time and improve future executions. I am comfortable influencing both internal stakeholders and external retail partners to secure standout execution.
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Domande probabili del colloquio
10 questions générées à partir de cette offre.
Tecniche
- ›How do you use category insight and shopper behaviour data to build a tailored omnichannel shopper marketing plan?
- ›Walk us through a campaign you delivered end-to-end — how did you ensure alignment between brand strategy and retailer execution?
- ›What tools or data sources do you use to measure shopper marketing campaign performance, and how do you act on the results?
- ›How do you approach building a shopper plan that spans both in-store and digital touchpoints for a major grocery retailer?
- ›Describe your experience working with media agency partners — how do you brief, manage and evaluate their output?
Comportamentali
- ›Tell me about a time you identified a significant growth opportunity for a brand through shopper insight — what did you do and what was the result?
- ›Describe a situation where you had to align multiple internal stakeholders (brand, sales, finance) behind a single shopper plan. How did you manage competing priorities?
- ›Give an example of a campaign that did not perform as expected. How did you identify the issue and what did you change?
- ›Tell me about a time you had to influence a retail partner to adopt your activation plan. What was your approach and outcome?
- ›Describe a moment when you had to deliver a campaign at pace without compromising quality. How did you manage it?
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you identified a significant growth opportunity for a brand through shopper insight — what did you do and what was the result?
Describe a situation where you had to align multiple internal stakeholders behind a single shopper plan. How did you manage competing priorities?