Category Manager - Grocery
Stellenbeschreibung
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Category Manager - Grocery
Slough (Head Office)
We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team
We’re looking for a Category Manager - Grocery to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
The Category Manager role is a key part of KP Snacks. You will help us strengthen our customer partnerships, grow the category and ensure our brands are easy to shop and front of mind for shoppers.
You will take ownership of a major customer relationship, shaping and delivering a clear category growth plan built around insight, expertise and a deep understanding of customer needs. You will bring the voice of the retailer into KP, making sure we are focused on the right commercial priorities and creating solutions that grow the category while delivering strong results for KP Snacks.
This role is ideal for someone who enjoys working with complex data, building strong relationships and turning insight into simple, compelling recommendations that drive action.
Please note, this is not a Procurement role.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
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Competitive annual salary, annual salary review and annual bonus opportunity, plus KP Pension Plan with up to 7% matched contributions
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25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
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Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
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Electric Vehicle Car Scheme, supporting more sustainable and cost-effective travel
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KP4ME benefits platform with discounts, cashback and wellbeing support
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Enhanced family-friendly policies to support colleagues at every stage of life
What will you be doing?
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Lead the category relationship for a major customer, building strong partnerships and influencing decisions through clear, insight-driven recommendations
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Champion the customer agenda within KP Snacks, sharing learnings and ensuring customer insight shapes processes, plans and cross-functional decisions
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Support strategic category planning, providing analysis and insight to senior leadership and customer teams
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Provide market and customer insight to support customer-facing meetings, identify risks and opportunities, and build compelling category stories
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Shape and embed the customer category vision, working with the Head of Category and your Line Manager to align insight with customer and category opportunities
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
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Category management experience and confidence using market data to create clear commercial recommendations
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Experience with Nielsen and Kantar (essential), plus familiarity with customer insight tools (preferred)
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Strong analytical and commercial skills, able to simplify complex data into clear actions
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Ability to influence with impact, building strong internal and external relationships
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Drive, tenacity and strategic thinking, balancing day-to-day delivery with long-term planning
#LI-SC1 #LI-Hybrid
Extrahierte Schlüsselkompetenzen
Unsere KI hat die Stelle analysiert, um die erwarteten Kompetenzen zu identifizieren.
Unsere Tipps für Ihre Bewerbung
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead your CV Personal Statement with 'Category Management' and 'FMCG grocery' as the advert explicitly names these as the core of the role — ATS will scan for both terms.
📊 Quantify your category impact: e.g. 'Delivered category growth plan for Tesco BWS fixture, growing segment share by 4.2pp in 12 weeks' — the advert stresses measurable category results.
🛒 Name the major grocery retailers you have worked with (e.g. Tesco, Sainsbury's, Asda, Morrisons) — the role owns a major customer relationship, so retailer-specific experience is a strong differentiator.
🔍 Highlight proficiency with market data tools such as Nielsen, Kantar Worldpanel or IRI/Circana, as the role requires complex data analysis and building insight-driven category stories.
🤝 Include a bullet demonstrating how you brought the 'voice of the retailer' into an internal cross-functional team, mirroring the advert's language around championing the customer agenda within the business.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Developed and presented a category growth plan for a top-four grocery account covering the savoury snacks fixture, identifying 3 incremental ranging opportunities that delivered a 6% uplift in category value sales over 26 weeks.
- •Analysed Nielsen and Kantar Worldpanel data to build a shopper insight-led category vision, influencing a major retailer buyer to expand the premium snacking bay by 15%, adding £420k in annualised category revenue.
- •Led cross-functional alignment across sales, marketing and supply chain teams to embed customer insight into the annual commercial planning cycle, reducing time-to-brief for customer-facing materials by 3 weeks.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour KP Snacks. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à KP Snacks
Dear Hiring Manager,
KP Snacks' focus on insight-led category growth and building genuine retailer partnerships is exactly the type of role I have been targeting — which is why the Category Manager – Grocery position at your Slough Head Office immediately stood out. With hands-on experience in shopper insight analysis and customer-facing category planning within FMCG grocery, I am confident I can take ownership of a major customer relationship and deliver category growth plans that move the needle for both KP and its retail partners.
My background in FMCG category management includes building data-driven category stories using Nielsen and Kantar Worldpanel, leading range review submissions for top-four grocery accounts, and translating complex market data into clear recommendations that have influenced buyer decisions at a senior level. I have consistently acted as the internal voice of the retailer, ensuring customer insight shapes cross-functional planning and commercial priorities.
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Wahrscheinliche Interviewfragen
10 questions générées à partir de cette offre.
Technische
- ›Walk us through how you would build a category growth plan for a major grocery retailer from scratch — what data sources and frameworks would you use?
- ›How do you use Nielsen or Kantar data to identify a category opportunity, and how would you present that to a buyer?
- ›Describe your experience with range reviews — what analytical process do you follow to make space and range recommendations?
- ›How do you construct a compelling category vision or 'category story' for a customer-facing presentation?
- ›What metrics do you track to measure the success of a category plan, and how frequently do you review them?
Verhaltensbezogene
- ›Tell me about a time you used shopper insight to influence a major retailer's decision — what was the outcome?
- ›Describe a situation where you had to bring the voice of the customer into an internal cross-functional team that was resistant to change.
- ›Give an example of when you identified a category risk early and what steps you took to mitigate it.
- ›Tell me about a complex data set you had to translate into a simple, actionable recommendation for a senior stakeholder.
- ›Describe a time when you managed competing priorities across multiple customer relationships — how did you decide where to focus?
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you used shopper insight to influence a major retailer's decision — what was the outcome?
Describe a situation where you had to bring the voice of the customer into an internal cross-functional team that was resistant to change.