Assistant Brand Manager
Stellenbeschreibung
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Assistant Brand Manager
Slough (Head Office)
We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team
We’re looking for an Assistant Brand Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
We have big ambitions for our brands, and this is your chance to help make them happen. As an Assistant Brand Manager at KP Snacks, you’ll play a key role in delivering our growth plans and shaping the future of one of our priority brands.
This is an exciting opportunity for someone who thrives on understanding performance and turning insight into action. You’ll be part of a fast-paced, supportive team where your ideas count and your impact is visible from day one.
You’ll sit at the heart of brand performance, working with data, insight and commercial thinking to influence decisions across the business. From analysing market trends and shopper behaviour to shaping campaigns and innovation, you’ll help ensure our brands win where it matters most.
If you’re naturally curious, love working with data and want to build your marketing career with real commercial impact, this role offers the perfect platform.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
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Annual bonus scheme, with a strong track record of overachievement
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Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
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KP Pension Plan – contribution matching up to 7% of your salary
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25 days holiday, plus the option to buy more
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KP4ME – our online platform for benefits, discounts, wellbeing tools and more
What will you be doing?
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Support and deliver annual brand plans
Translate market data, shopper insight and commercial performance into clear, actionable plans that drive sustainable growth -
Own brand performance and insight
Lead monthly reporting using Nielsen, Kantar, P&Ls and brand tracking to uncover trends, identify opportunities and recommend clear actions -
Drive cross-functional delivery
Work closely with Sales, Category Management, Supply Chain and Finance to bring campaigns, innovation and activations to life with pace and precision -
Partner with agencies to deliver campaigns
Contribute to the development of creative briefs and work with media and creative partners to deliver engaging, insight-led campaigns -
Manage budgets and track investment
Support forecasting, raise POs and monitor spend to ensure strong financial control and maximum return on investment
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
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Strong commercial mindset
You understand how brands grow and can use data to spot opportunities and influence decisions -
Experience using consumer and market data
Confident working with tools such as Nielsen and/or Kantar, turning insight into clear, practical actions -
Analytical thinking and curiosity
You enjoy getting under the skin of performance, asking questions and challenging thinking to drive better outcomes -
Collaboration and influencing skills
Able to build strong relationships and work effectively across teams to get things done -
Organisation and pace
You manage multiple priorities with confidence, keeping projects moving and delivering to deadlines
Extrahierte Schlüsselkompetenzen
Unsere KI hat die Stelle analysiert, um die erwarteten Kompetenzen zu identifizieren.
Unsere Tipps für Ihre Bewerbung
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead your CV personal statement with Nielsen and Kantar experience, as the advert explicitly names both tools as core to monthly brand performance reporting.
📊 Quantify your brand or marketing results: e.g. 'Delivered campaign activation reaching 2.3M shoppers, driving +8% volume growth across 4 SKUs'.
🎯 Highlight cross-functional project experience — the advert stresses working with Sales, Category, Supply Chain and Finance simultaneously, so name each function you've collaborated with.
🌐 Showcase any FMCG or snacking/food sector experience prominently; KP Snacks is a priority-brand environment where category context matters.
🤝 Include a bullet on agency management or creative brief writing, as partnering with media and creative agencies is a named responsibility in the advert.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Led monthly brand performance reporting using Nielsen and Kantar for a portfolio of 5 FMCG SKUs, surfacing a distribution gap that unlocked £320k incremental revenue within two quarters.
- •Managed a £180k campaign budget across media and creative agencies, raising POs and tracking spend to deliver activation 4% under forecast while achieving a 12% uplift in brand awareness.
- •Coordinated cross-functional delivery across Sales, Category Management and Supply Chain for a new product launch, bringing 3 SKUs to shelf 2 weeks ahead of schedule across 850 retail doors.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour Appcastenterprise. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à Appcastenterprise
Dear Hiring Manager,
KP Snacks' focus on turning data into commercial brand action is exactly where I want to develop my marketing career — which is why the Assistant Brand Manager role in Slough immediately stood out. I bring hands-on experience with Nielsen and Kantar platforms and a track record of translating market and shopper insight into clear, actionable brand plans that drive measurable growth.
My background in FMCG brand management has equipped me to own monthly performance reporting, manage agency relationships and contribute to creative briefs that deliver insight-led campaigns. I have worked cross-functionally with Sales, Category and Finance teams to bring activations to life on time and within budget, and I am comfortable managing POs and monitoring spend to ensure strong return on investment.
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Wahrscheinliche Interviewfragen
10 questions générées à partir de cette offre.
Technische
- ›How have you used Nielsen or Kantar data to identify a specific growth opportunity for a brand?
- ›Walk us through how you would structure a monthly brand performance report using P&L and brand tracking data.
- ›How do you translate shopper insight into a concrete activation or campaign recommendation?
- ›Describe your experience managing a marketing budget, including raising POs and monitoring spend against forecast.
- ›How would you develop a creative brief for an agency, and what key elements would you always include?
Verhaltensbezogene
- ›Tell me about a time you identified a market trend through data analysis and influenced a business decision as a result.
- ›Describe a situation where you had to coordinate across multiple functions — such as Sales, Finance and Supply Chain — to deliver a project on time.
- ›Give an example of when you managed competing priorities and how you ensured all deadlines were met.
- ›Tell me about a time you challenged a campaign or plan based on insight, and what the outcome was.
- ›Describe a situation where your idea or recommendation had a visible commercial impact on a brand or product.
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you identified a market trend through data analysis and influenced a business decision as a result.
Describe a situation where you had to coordinate across multiple functions — such as Sales, Finance and Supply Chain — to deliver a project on time.