Assistant Brand Manager
Descrizione del posto
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Assistant Brand Manager
Slough (Head Office)
We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team
We’re looking for an Assistant Brand Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
We have big ambitions for our brands, and this is your chance to help make them happen. As an Assistant Brand Manager at KP Snacks, you’ll play a key role in delivering our growth plans and shaping the future of one of our priority brands.
This is an exciting opportunity for someone who thrives on understanding performance and turning insight into action. You’ll be part of a fast-paced, supportive team where your ideas count and your impact is visible from day one.
You’ll sit at the heart of brand performance, working with data, insight and commercial thinking to influence decisions across the business. From analysing market trends and shopper behaviour to shaping campaigns and innovation, you’ll help ensure our brands win where it matters most.
If you’re naturally curious, love working with data and want to build your marketing career with real commercial impact, this role offers the perfect platform.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
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Annual bonus scheme, with a strong track record of overachievement
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Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
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KP Pension Plan – contribution matching up to 7% of your salary
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25 days holiday, plus the option to buy more
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KP4ME – our online platform for benefits, discounts, wellbeing tools and more
What will you be doing?
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Support and deliver annual brand plans
Translate market data, shopper insight and commercial performance into clear, actionable plans that drive sustainable growth -
Own brand performance and insight
Lead monthly reporting using Nielsen, Kantar, P&Ls and brand tracking to uncover trends, identify opportunities and recommend clear actions -
Drive cross-functional delivery
Work closely with Sales, Category Management, Supply Chain and Finance to bring campaigns, innovation and activations to life with pace and precision -
Partner with agencies to deliver campaigns
Contribute to the development of creative briefs and work with media and creative partners to deliver engaging, insight-led campaigns -
Manage budgets and track investment
Support forecasting, raise POs and monitor spend to ensure strong financial control and maximum return on investment
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
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Strong commercial mindset
You understand how brands grow and can use data to spot opportunities and influence decisions -
Experience using consumer and market data
Confident working with tools such as Nielsen and/or Kantar, turning insight into clear, practical actions -
Analytical thinking and curiosity
You enjoy getting under the skin of performance, asking questions and challenging thinking to drive better outcomes -
Collaboration and influencing skills
Able to build strong relationships and work effectively across teams to get things done -
Organisation and pace
You manage multiple priorities with confidence, keeping projects moving and delivering to deadlines
Competenze chiave estratte
La nostra IA ha analizzato l'offerta per identificare le competenze richieste.
I nostri consigli per candidarsi
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead your CV personal statement with FMCG brand experience and data tools (Nielsen, Kantar) as the advert explicitly lists these as core day-to-day responsibilities.
📊 Quantify your brand or marketing results: e.g. 'Delivered a campaign reaching 2.1M consumers, driving a 12% uplift in brand awareness tracked via Kantar' to mirror the performance-led language of the advert.
🎯 Dedicate a skills section to P&L ownership and budget management — the advert calls out forecasting, PO raising and spend monitoring as distinct responsibilities, so make these visible.
🤝 Highlight cross-functional project examples involving Sales, Category, Supply Chain or Finance teams, as the advert specifically names these stakeholder groups under 'Drive cross-functional delivery'.
🌐 Showcase any agency management experience — briefing creative or media partners is listed as a core duty, so include a bullet describing a campaign brief you wrote and the outcome it achieved.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Led monthly brand performance reporting using Nielsen and Kantar data for a £4M snack portfolio, identifying a 6% distribution gap that informed a targeted sales activation.
- •Managed a £180K campaign budget across 3 agency partners, raising POs and tracking spend to deliver the activation 8% under forecast with no reduction in reach.
- •Collaborated with Sales, Category and Supply Chain teams to launch a product innovation across 4 retail accounts, achieving 92% on-shelf availability within 6 weeks of launch.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour KP Snacks. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à KP Snacks
Dear Hiring Manager,
KP Snacks' data-led approach to brand growth — anchored in Nielsen performance tracking and shopper insight — is precisely the environment where I want to develop my marketing career, which is why the Assistant Brand Manager role at your Slough Head Office immediately stood out. I am experienced in translating market data into actionable brand plans and have hands-on familiarity with P&L reporting and Kantar tracking tools that are central to this position.
My background in FMCG brand management has given me a strong foundation in cross-functional delivery, working alongside Sales, Category and Supply Chain teams to bring campaigns to life on time and within budget. I have contributed to creative briefs for media and creative agencies, monitored campaign spend against forecast, and presented monthly performance reports to senior stakeholders — experience that maps directly to the responsibilities outlined in your advert.
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Domande probabili del colloquio
10 questions générées à partir de cette offre.
Tecniche
- ›Walk us through how you would use Nielsen data to identify a growth opportunity for a snack brand.
- ›How would you structure a monthly brand performance report using P&L and Kantar tracking data?
- ›Describe your process for developing a creative brief for a media agency from initial insight to final document.
- ›How do you approach budget forecasting and PO management to ensure spend stays within plan?
- ›What metrics would you prioritise when evaluating the ROI of a brand activation campaign?
Comportamentali
- ›Tell me about a time you turned a complex data set into a clear, actionable recommendation for stakeholders.
- ›Describe a situation where you had to manage multiple cross-functional teams to deliver a project on time.
- ›Give an example of when you identified a market trend early and influenced a business decision as a result.
- ›Tell me about a time you managed a budget under pressure — how did you prioritise spend?
- ›Describe a campaign or project where your own initiative made a measurable difference to the outcome.
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you turned a complex data set into a clear, actionable recommendation for stakeholders.
Describe a situation where you had to manage multiple cross-functional teams to deliver a project on time.