Business Account Manager - Discounters
Descrizione del posto
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Business Account Manager
Slough (Head Office)
We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team
We’re looking for a Business Account Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
As Business Account Manager, you’ll be the commercial lead for your customer area, with full accountability for delivering revenue, volume and margin targets across a £15m+ account portfolio. You’ll build strong, insight-led customer relationships and lead the development, negotiation and delivery of Joint Business Plans that unlock sustainable growth.
You’ll set clear account strategies aligned to KP Snacks’ wider commercial priorities, defining where to play and how to win across our brand portfolio within the Discount Retailers channel. Working closely with Marketing, Category, Finance, Shopper Activation, Supply Chain and other teams, you’ll ensure plans are executed brilliantly in market.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
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Competitive annual salary, plus an annual bonus scheme, with a strong track record of overachievement
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£6,000 car allowance
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Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
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KP Pension Plan – contribution matching up to 7% of your salary
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25 days holiday, plus the option to buy more
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KP4ME – our online platform for benefits, discounts, wellbeing tools and more
What will you be doing?
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Owning full commercial accountability
Managing a £15m+ account portfolio, including forecasting, pricing, trade investment, margin delivery and overall financial performance -
Leading Joint Business Planning and customer relationships
Building trusted partnerships at head office level, shaping and negotiating JBPs that deliver mutual value and long-term growth -
Developing and executing customer account strategies
Creating clear, focused plans aligned to KP Snacks’ strategic priorities, including promotions, distribution growth, range reviews and new product launches -
Driving insight-led growth opportunities
Using shopper, category, EPOS and commercial insight to identify opportunities, improve efficiency and support medium- and long-term growth strategies -
Leading cross-functional collaboration and execution
Acting as the key interface between Sales and internal teams to ensure plans are aligned, delivered on time and executed to a high standard -
Ensuring strong commercial governance and ways of working
Maintaining forecast accuracy, managing pricing and claims, delivering strong promotional ROI and using internal systems and BI tools to support robust decision-making
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
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Proven experience managing UK FMCG customer accounts
With a strong track record of building insight-led relationships and delivering sustainable growth -
Demonstrated commercial delivery
Consistently achieving revenue, margin and volume targets within a fast-paced environment -
Experience owning significant P&L responsibility
Managing £15m+ accounts, including forecasting, trade investment and profitability -
Strong Joint Business Planning capability
Including development, negotiation and execution of JBPs, range reviews and promotional plans -
Confidence using insight to influence decisions
Turning EPOS, category and commercial data into clear, compelling customer recommendations
#LI-SC1 #LI-Hybrid
Competenze chiave estratte
La nostra IA ha analizzato l'offerta per identificare le competenze richieste.
I nostri consigli per candidarsi
5 recommandations générées par notre IA pour maximiser vos chances.
⭐ Lead your CV personal statement with explicit FMCG account management experience and JBP ownership, as the advert names these as the core commercial competencies.
📊 Quantify your portfolio size and results: e.g. 'Managed £12m grocery account, growing volume by 8% YoY through JBP renegotiation and targeted range reviews.'
🎯 Call out specific channel experience — Discount Retailers (Aldi, Lidl, B&M, Home Bargains) are the focus; name the relevant retailers you have worked with directly in your experience bullets.
🌐 Highlight cross-functional collaboration with named teams (Marketing, Category, Finance, Supply Chain) to mirror the advert's language around internal stakeholder management.
🤝 Demonstrate insight-led selling by referencing EPOS tools, Nielsen, Kantar or IRI data you have used to build growth cases or win distribution in previous roles.
Bullets CV suggérés
3 bullets générés par notre IA pour cette offre, alignés sur ses mots-clés ATS.
Ajoutez ces 3 bullets sous votre expérience la plus récente :
- •Managed £14m grocery and discount account portfolio across 3 retail customers, delivering 6% volume growth YoY through renegotiated JBPs and 12 new distribution wins in a single trading year.
- •Led cross-functional team of 6 (Category, Shopper, Finance, Supply Chain) to execute a 4-SKU NPD launch into a major discount retailer, achieving 94% on-shelf availability at launch and £800k incremental revenue in Year 1.
- •Built and presented EPOS-driven category growth story to head office buyer, securing a 15% uplift in shelf space and reducing out-of-stock rate from 8% to 2.5% within two trading periods.
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Votre lettre de motivation est prête
Nous avons rédigé une lettre pour KP Snacks. Découvrez l'ouverture, puis débloquez la version complète personnalisée.
Aperçu — adapté à KP Snacks
Dear Hiring Manager,
KP Snacks' focus on insight-led Joint Business Planning and sustainable growth within the Discounters channel is exactly where my commercial expertise is strongest — which is why the Business Account Manager role at your Slough head office immediately stood out. I have a proven track record of owning large FMCG account portfolios, negotiating JBPs at head office buyer level, and using EPOS and category data to unlock distribution and ranging opportunities.
My background in FMCG sales has seen me manage multi-million-pound accounts across grocery and discount channels, delivering revenue, volume and margin targets through structured promotional planning, range reviews and new product launch execution. I am experienced in leading cross-functional collaboration with Marketing, Category, Finance and Supply Chain teams to ensure plans land brilliantly in market and on time.
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Domande probabili del colloquio
10 questions générées à partir de cette offre.
Tecniche
- ›Walk us through how you build and negotiate a Joint Business Plan with a major discount retailer from start to finish.
- ›How do you use EPOS and shopper data to identify distribution or ranging opportunities within a customer account?
- ›Describe your approach to managing trade investment and ensuring it delivers the expected margin return on a £15m+ portfolio.
- ›How do you construct a promotional plan for a brand portfolio across the Discounters channel, balancing volume uplift against margin?
- ›What financial metrics do you track weekly to manage commercial performance across a large account, and how do you course-correct when off-target?
Comportamentali
- ›Tell me about a time you turned around an underperforming customer relationship and delivered growth against the odds.
- ›Describe a situation where you had to align multiple internal teams — Marketing, Finance, Supply Chain — behind a single customer plan. How did you manage competing priorities?
- ›Give an example of when you used category or shopper insight to persuade a buyer to list a new product or expand distribution.
- ›Tell me about a complex negotiation with a head office buyer where you had to protect margin while still meeting the customer's commercial needs.
- ›Describe a time when a promotional plan or JBP initiative did not deliver the expected results. What did you learn and what did you change?
Exemples de réponses STAR
Réponses modèles avec la méthode Situation-Tâche-Action-Résultat. À adapter à votre vécu.
Tell me about a time you turned around an underperforming customer relationship and delivered growth against the odds.
Describe a situation where you had to align multiple internal teams — Marketing, Finance, Supply Chain — behind a single customer plan. How did you manage competing priorities?